Dear Dr Rosie.

Dear Dr Rosie,

I am an author and a bookstore possessor who is becoming discouraged with the main division business. If many independent black bookstores are struggling and closing their doors, what is the that will be for black authors? I'm about to give up describe me what to do.

Dear author-bookstore owner:

You are looking at one as well as the other sides of the business. And I think I can help you since I am an author and also a bookstore possessor One thing I think you should consider is, "How you view your world, determines in what way you view the world," advice that I propose in my new book Milliganisms: Motivational Quotations & in what manner Comes. Your own world strike one as beings bleak, therefore you see the world that way.

The terrorist attack forward September 11, 2001, has had a negative issue on the economy. As a issue we must rethink our strategies for doing business. We must whet our marketing strategies so that we can continue to build our businesses.

As an author, you will have to be creative and resourceful in marketing yourself and your work Here are some things you can do:

1 send out bookmarks or postcards with your part cover on it to bookstore owners

2 project a letter of inquiry to work clubs asking them to consider choosing your part for discussion. Include your media kit, which should include a pres release, biography, your photo, dips of any pres you've received and a fac-simile of your book.

3 Make permanent you're on the Internet.

4 Become a toastmaster and join a speaker's club

5 Showcase your work at expos, cultural fairs, literary conversations and events.

6 Advertise your work in literary publications. As a bookstore proprietor I look for new works to order from magazines.

7 Read the newspaper and listen to the recents for story ideas relating to your part and submit press releases or articles to be considered for publication.

8 seek for out hosts of broadcast or Internet radio talk indicates and ask to be a visitor Send the host a pres kit.

9 There are local cable television programs in in the greatest degree cities. Seek them out. What they usually all have in habitual is that they need visitors You need them and they ne you. (If you are in the looks Angeles area, there is a possibility you can appear in succession my cable show, Express Yourself Literary Cafe.)

10 Donate works to local radio stations to give away as promotional items.

11 Attend writer's interviews and learn more about for what reason to market your book. make known relationships with people who can help you. The bottom line is that you must be creative and have knowledge of new ways of marketing.

Now suffer me address your concerns as a bookstore proprietor I've had great success with my bookstore in the past pair years. Let me share with you one of the reasons why my business has grown

I've created an atmosphere in my bookstore of belonging to the community. I try to get their input. When our customers insert the door, we immediately travel up to assist them. We present to view them new products or modern book arrivals. We also retain them abreast of current issues for topics of discussion. Clients regard with affection to share their views and ideas, especially in troubl times, and they be in love with to be in the nearness of positive people.

not at any time neglect customers. Provide fast, efficient service; help customers with purchases; talk to them and show advice about available books; work the floor; and journey the extra mile to provide them with the main division s and information they request.

It is important that you create profit center within your store. You will find it a little difficult to put up to sale just books. Also carry popular works by non-black authors on make submissives such as self-help, psychology and finance. Add a selection of Spanish parts if there's an audience for them. Find what works for you, and do it!

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